Enthusiastic inspirer, passionate Style Strategist, and curious entrepreneur, Natalie Tincher founded BU Style in 2010 and launched Wear Who You Are podcast in 2023. Natalie finds pure joy in connecting with others and fostering a fun, empowering, and kind community of style support. A pioneer in the industry, she has a strong focus on creating style brand alignment and strategies for executives and founders as well as for businesses and their employees.

She is also highly driven by collaborating with and expanding her collective of talented, inclusive, and principled brands, designers, and colleagues within the fashion world and introducing them to her conscientious clients. Her ultimate quest is to build an inclusive, thoughtful, and supportive space for those who want to explore and evolve their personal style as it relates to their ethos.